Artificial Intelligence. Love it or hate it, it's inescapable in the professional world today—especially in the technology sector. In fact, according to TechCrunch, investments and public offerings amounted to $934.2 billion over the last 11 years to develop AI infrastructure.

Many businesses dismiss it as outdated or ineffective, preferring the flashier styles of marketing like paid ads or influencer promotions, but nothing could be further from the truth. While everyone is chasing TikTok fame and likes on Instagram, email marketing is quietly generating more leads than any Social Media platform.

What is a marketing funnel? From creating brand awareness with SEO, ads, and content, to nurturing consideration with testimonials and comparisons, to driving conversions with irresistible offers, each step matters. The right marketing funnel can help you attract, convert, and keep customers—one rep at a time.